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Some of the world's best players are in KAEC this week for the Saudi International powered by SBIA copy.JPG

ٱلسَّلَامُ عَلَيْكُمْ

A bit about me: as a former elite athlete from a young age, I’ve been fortunate to build a career in the world of international sports—where my love for the game has evolved into roles driving purpose and impact.

For me, sport isn’t just about competition—it’s a powerful catalyst for global change, performance-driven investment, cultural connection, and building brands that go beyond the ordinary.

At the heart of what I do is a deep belief in sport’s ability to transform lives, and a genuine commitment to creating positive impact in our communities.

Click through to explore some of the work I’ve been proud to lead and deliver alongside great teams—on the global stage and close to home.

Thanks for stopping by!

Carrie

  • CMC&CO
  • Brand Attire Co